Fixed Term Contract for 12 months
Saïd Business School is recruiting for a Marketing Automation Campaigns Executive
reporting to the Marketing Automation Campaigns Manager.
This is an exciting development opportunity for you to train in this desirable field assisting with the rollout of the software across several programmes and working with the various Programme and Centre Marketing Teams setting up user journeys and running student recruitment campaigns.
The School uses Salesforce as its CRM system. Marketing Cloud, Salesforce’s marketing automation software, supports the School’s business development and cross sales activities.
Therefore, you should have experience in working with CRM solutions and running acquisition and retention marketing campaigns to support and guide sales and marketing requirements, marketing segmentation and an analytical roadmap, along with experience in CRM applications with respect to troubleshooting, remediating issues, and testing.
The ability to undertake technical discussions to architect, design and implement campaign automation including segmentation is required.
To be considered for this role you will need to have a strong knowledge and understanding of direct marketing principles plus be passionate about the customer experience.
We expect you to be experienced in extracting, analysing and manipulating complex data sets and management information from a range of sources and databases and have understanding of data models and refining implementation methodology to create marketing segmentation and analytical reports.
You will need to demonstrate a proven ability to work independently, using your own initiative and prioritising tasks effectively under pressure working to tight deadlines, whilst always maintaining a high level of accuracy and attention to detail.
We envisage you to be results-driven, have an appreciation of KPIs and present marketing data metrics in a straightforward way to key stakeholders.
In return we offer very generous benefits, some of which are:
• Generous holiday allowance of 38 days including bank holidays
• Membership of the Oxford staff pension scheme
• Use of on-site gym
• Discounted bus travel
• Cycle loan scheme
• Plus many other University benefits
Further information on this role and how to apply can be found in the job description.
All applications must include a CV and Supporting Statement/Cover Letter.